LOGO RATIONALE  |  LOGO MEANING

The SunTea Group International logo reflects the company's dedication to natural, healthy products. As a premium tea manufacturer, the logo suits the company by not only simply stating the name, but giving it a flair through the cross in the letter "A"; it develops into a green leaf, which represents not only the idea of a tea leaf, but also of purity and nature. The concept of nature brings to mind that of health, purity and life - something desired by everyone, not just those who drink tea. The smooth, curving lines gives the company a calming, individual form. 

The building theme in the Erwin Construction Company logo is made extremely clear through the graphic, while the values of the company are shown through the colors utilized. The graphic shows two symbols of the letter “E” from Erwin, combined to have an appearance of the brick pattern of a brick wall. The colors used are a soft blue and a darker blue. The soft blue demonstrates a friendly, well balanced and caring company, while the darker blue reveals the more stable and functional priority of the company’s vision. 

The logo for the Auction Management Corporation applies the ease and friendly nature of their vision and priorities within the Auction world. The entire logo is printed in the same, soft shade of blue, which shows the ease and friendliness, along with a trustworthiness and caring. Above the initials of the company - which stress the name of the company for ease of remembering for the audience - are four wavy lines which represent the raising of a hand within a live auction, indicating the desire to buy!